HOW TO WIN CUSTOMERS AND INFLUENCE PEOPLE:
Marketing tips, ideas, insights, reviews and rants.
As always, the focus is on winning new customers --
and bringing back old ones-through persuasive writing.
In this issue:
1. IF YOU CAN'T BEAT THE MEDIA, JOIN THEM
2. TWITTER AND BLOGS AND PODCASTS, OH MY!
3. ARE YOU ANTI-SOCIAL?
NOTE: If you missed the last issue you can read it at
http://snipurl.com/newsletter4
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Copywriting Checklist that will help you get ready for
your next copywriting assignment.
1. IF YOU CAN'T BEAT THE MEDIA, JOIN THEM
Is your regular advertising fizzling out? Frustrated
trying to place news stories? Today, people
are more likely to "google" for information on your
product or service than to read ads. And you're no
longer limited to mainstream media.
With services like PR Web and Business Wire, now anyone
with a computer can become a publisher. You can create
an "optimized" news release for specific keywords
related to your product (or service or idea). Then
you can post it to where it can turn up in a search
on Google—side by side with mainstream media articles
on the subject.
People reading your release care more about the content.
Not what publication it appeared in. As David Meerman
Scott, author of "The New Rules of Marketing and PR,"
says, "On the Internet, you are what you publish."
Scott calls them "news" releases rather than "press"
releases, because instead of sending releases to members
of "the press" you release them on the Web for anyone
looking for information in your field to find in
Google News or other search engines.
To promote the video series for industrial high-tech
firm CYBRA Corp., http://snipurl.com/
distributed a release to regular technology and
industrial media through Business Wire, but we also used
their EON http://snipurl.com/eonrelease optimization and
distribution service to post the story directly to the
web. This allowed us to optimize selected keywords in
the releases so they could be picked up by search engines...
right alongside blog posts and mainstream media articles.
You can get a picture of the distribution of the news
releases by "googling" the phrase "2000 Year Old Programmer"
http://snipurl.com/google2k
Learn more—Download Scott's free ebook here:
http://snipurl.com/3mb3s [www_davidmeermanscott_com]
2. TWITTER AND BLOGS AND PODCASTS, OH MY!
If you're lost in the forest of YouTube, Twitter, Blogs,
Podcasts, White Papers, Search Engine Marketing, Direct Mail, \Trade shows, Webinars, Networking, TV commercials,
Prints ads, LinkedIn, Facebook and Digg... take heart.
You're not alone. Here's a guide to help you through
the forest: Dianna Huff's new free ebook: "Five B2B
MarCom Strategies to Increase Sales Now." Download
your copy here:
http://snipurl.com/3mb8i [www_dhcommunications_com]
or learn more on her blog:
http://marcom-writer-blog.com/
3. ARE YOU ANTI-SOCIAL?
Are you still holding out on making MySpace your space?
Still think Facebook is for dating and mating, not
business meeting? Still reluctant to Twitter away time
and money? I have my own ideas on these and more issues
of Social Media Marketing. But I want to hear from you.
What do you think? What would you like to know more about?
Send me an email: morty@mortyschiller.com.
AND MUCH, MUCH MORE....
If you enjoy How to Win Customers and Influence People,
please forward it to your friends and colleagues. To
subscribe, go to http://winandinfluence.
Want to know more? Want to be the next one to profit
from my work? Don't wait: Call today: (718) 253-1043
or email me: morty@mortyschiller.com.
Looking for some more tips and ideas? Check out the
new articles at http://MortySchiller.com.
To your success!
All the best,
Morty
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